Snapchat is in the news for refusing a 3 billion USD offer from rival social networking Facebook. Since that time there are numerous public spat between the Facebook management and Snapchat management.
So what is it which is driving Facebook to get Snapchat?
Snapchat is cool - It's probably the most widely perceived cool app on earth. It really is growing at neck breaking pace and reached 50 million active users before some of the other startup social networking applications. The application is most desired by the teenagers who unlike the prior generation recognize that what you may leave on the net it remains there forever.
It really is totally engrossing -- If you work with it then you might be completely inside it. Unlike one other social media network it's got taken the generation's question "Have I missed something important" to another level. It's completely engrossing, seriously personal and to an excellent extent really private. This intimacy will be the component that is driving its growth because teenagers like the previous generations effective in keeping friends with them circle closed rather than an open one such as Facebook and Google+.
Snapchat can be a marketer's dream nowadays in this day media environment where everyone of us is bombarded exceeding 100 advertisements per day across all platforms. Snapchat supplies a tool that is seriously private. What it really provides is 100% user attention and participation. The consumer needs to keep your thumb on screen to help keep what it's all about rolling.
Despite the fact that Snapchat has resisted advertising up to now it may be safely assumed that when it reaches a particular scale, it will likely be more receptive with it. That will supply a brand-new metric for the advertisers - Active user engagement level.
Just how long an individual watched the advertisement or how long he / she contemplated in regards to the deal and just what action he /she took about the message. It'll open new frontiers for your internet advertising as advertisers are not only in a position to learn what is the reach of the message, how many screens it got displayed, what folks were trying to find but also how time they allocated to advertisement and what action they took. What type of advertisement takes simply how much response time and what can be done to better the message.